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    News — tees

    How we make our climbing tees

    How we make our climbing tees

    As our tagline goes, we're Made by climbers for climbers

    And, sure, it may sound a little catchy, but here's what's really up:

    The "made by climbers" part

    When my husband and I started Gneiss Apparel in our little cabin in the woods, our whole goal was to create something we wanted but couldn't really find: climbing-inspired apparel that we'd want to wear all the time. Sure there's great branded stuff from all the big outdoor brands. But we were looking for something that spoke more to rock climbing the way we experienced it – the places, adventures and stories that really meant "climbing" to us.

    Ambassador Kayleen wearing one of our favorite designs: the Run It Out tee

    Our climbing style

    We've been climbing for about 8 years now (our story's here) and love everything from gym climbing to getting outside and sport climbing or trad climbing. Every spare minute we can find is spent outside. And while we spend a lot of that time at crags, one of the things we really love to do when we get the chance is to comb Google Earth for rocks that look climbable and then just set out to see what we can find! We come back totally worn out but, in a weird way, refreshed. There's nothing like a little adventure to keep ya inspired.

    One of our Google Earth-inspired adventures

    Our designs

    Being graphic designers, it's probably not shocking that designing our products is one of our favorite aspects of the business. Inspiration comes from everywhere – everything from climbing history to our own random experiences – and many a road trip has been spent hashing out new ideas.

    Bringing those ideas to life is what's really exciting, though. We spend a lot of time perfecting the designs on the computer (putting my education to good use, mom!), and then we dive into finding the perfect color combination to finish it off.

    How could you not have a nice day in one of these happy hats?




    The "made for climbers" thing

    We're lucky to have an amazing shop in Denver that prints our tees. With each design, they work with us to get the softest possible print so that our shirts are never heavy or constricting like some can be.

    It's always been important to us that our shirts be soft and comfortable to move in so that you don't even think about them while you're climbing (except maybe for the selfie at the top, haha). This is why we've chosen polyester blends for our tees and tanks whenever possible, too, so they're breathable, stay cool, and move with you as you climb.

    soft-breathable-rock-climbing-shirtsOur focus has always been on making our products as comfortable and breathable as possible. Climb on...and on!

    Matt, another awesome ambassador, putting our Conquistadors tee to the test.

    But as fun as it is to create our products, it's been way more rewarding to hear the stories our customers have in relation to them – we've heard so many epic tales of climbs in The Black, for instance! And, really, nothing beats seeing pictures of our products mid-adventure. We still get pretty geeked when we see our product on real live people, haha, but seeing them out in the wild is a whole different kind of thrill.

    A big thanks to @tnobleman for this pic wearing the Colorado Crags tee in the Black Canyon.

    And we love this shot of Zen (in the Run It Out tee) and Lisa hanging out on the top of Father Dyer Peak.

    We'd be nothing without customers like you and want to say a huge thanks – for your orders and stories alike. They're what keep us going!

    Amanda (+ Jack)


    The Gneiss Life

    Your Fun-hogging, Epic, Adventuring Moments Celebrate the Climbing Spirit For Batso’s Birthday



    #GneissLife Adventure Times

    Sit down and mull this over:  Five miles down a terrible dirt road, three hours into a gnarly approach, dark clouds ominously threatening, have you had the thought run through your head:  “Am I really that stoked to do this?” Yet for some (unknown) reason, you keep trudging up the trail, wiggle into your harness, and tie into a rope that’ll take you to the top of a climb that inevitably changes your perspectiveon how you approach the day, the week, maybe even the year—and you’ll regret ever questioning your resolve.


    Sometimes the journey IS the adventure

    In encountering those pre-climb moments, Jack and Amanda SchulerColorado-based Gneiss Apparel Supply Co. founders, designers, and new parentsfound inspiration to celebrate the uncrushable spirit characterizing climbers regardless of their circumstances. In recognizing that we, as climbers, belong to something larger than ourselves, this celebration of those “adventure times” moments belongs to our community, not just the Gneiss team.

    Still sitting? This story of what it means to climbfor the scare, the glory, the thrill, the laughsis a story of not just us, but of you. It is a story that we’re telling over the next two weeks, leading up to the birthday celebration of one of climbing’s original personalities, Warren “Batso” Harding. And, it’s a story that we want you to help write.


    Jack and Amanda Schuler gearing up to climb

    Jack and Amanda created Evergreen, CO-based Gneiss to represent the adventure-seeking, fun-hogging, teeth-gritting tenacity that drives each of us to forge the paths in life that make us happy and allow us to thrive. Jack sums it up:  “our ultimate goal is freedom. Freedom to spend life the way we want to, to have more time for our daughter, to not be tied down.” There’s a little bit of the riotous Batso energy in all of us, isn’t there? That same renegade spirit that drove Harding to put up numerous Yosemite FAs may not mean we’re scaling 1000+ ft walls, but it does mean we laugh in the face of “normal” to pursue our own freedoms.

    When Batso’s birthday rolls around on June 18, we’re giving away 3 of these limited run Batso tees to the most liked and shared Instagram and Facebook posts you submit--stories that show the world your take on those adventuring moments that make you who you are.

    Gneiss Apparel Supply Co. "Batso Airlines" Tee

    Win the Gneiss Apparel Supply Co. "Batso Airlines" Tee When You Show Off Your #GneissLife 

    Use the hashtags #begneiss and #gneisslife, DM us on Instagram or Facebook, or email us at and we’ll share your story.



    Between now and June 18, we'll share some of our own "adventure times" moments so you can learn a little more about us, and what it means to #begneiss. An example from Amanda:

    …[It was] one of the first times I’d trad climbed. We were on the second pitch of a climb at Parachute Rock and it wasn’t the tallest climb but it felt pretty stinkin’ tall when I had to place my own gear. I was inching my way up, carefully testing each piece as I placed it. And of course, to add to the excitement, we could see a storm starting to roll in so I had to get moving. I had a bit of Elvis leg going on but I had to suck it up and force myself to move above each piece as I placed it, trusting that it’d hold. When I finally made it to the top it was such a sense of relief that I couldn’t help but start yelling – and I’m typically a pretty quiet person, haha. I kinda couldn’t believe I’d made it.

    So share your story with us today, and you could win one of the Batso Gneiss teeswhich is just as appropriate around a campfire as worn in a squeeze chimney. Amanda:  “Our shirts are super soft, easy to move in, and breathable. We paid special attention to the printing process and carefully chose methods for each of the designs that would result in the most comfortable/breathable end result possible.”


    Gneiss Ambassador Kayleen coils a rope at the end of a day of climbing at Clear Creek Canyon. Kayleen is wearing the Betende Hände Tee.

    These ultrasoft tees aren’t the only thing you’ll take away from the Batso comp: this tee represents the everyday you, and the you that you’ll become…because that’s just who you are.

    Have fun. Make time. Be Gneiss.


    Finishing a day of fun at Scorpio Dome

    About Gneiss Apparel Supply Co.
    Gneiss clothing is gear made by climbers, for climbers, to express the lightheartedness, seriousness, and every feeling in between that goes into the climbing lifestyle. Every design is inspired by climbing, from the ultra-soft combed cotton tees to the graphics we design to the Denver-based production. Gneiss tees are designed to feel as much like your favorite, worn-in tees as possible, and are just as comfortable on multi-pitch climbs as they are in the boardroom. Sold online at, you can also find Gneiss for sale at Reel Rock 11 in Denver. Gneiss supports the Access Fund, the American Alpine Club and the American Safe Climbing Association, donating 1% of its profits to these organizations’ efforts to promote safe, accessible climbing for all.

    Press Contact:
    Dani Reyes-Acosta
    Nomad Creativa Media
    (970) 205-9006

    Company Contact:
    Amanda Schuler
    Gneiss Apparel Supply Co.
    (720) 588-0368


    Originally published here:

    View contest rules

    The adventure begins!

    Hey there! We’re starting this blog as a way of officially setting off on this crazy adventure together. It all started in a cabin in the woods as a random idea and has grown into one of the most fun journeys we’ve ever been on. We’d love if you’d come along with us!

    Our cabin, where it all began

    Where it all began!

    Longs Peak Tee art

    Our Longs Peak tee in the works

    Betende Hande Tees

    Betende Hände tees, fresh off the press